Dingers Athletics
DINGERS ATHLETICS offers competitive team baseball for ages 8-18 and an 11,000 sqft indoor training facility with batting cages and pitching lanes.
When Erin and Dingers hired our services, they had a logo and a variety of mixed graphics they’d used over the years. They knew it was time to level up and fully build out their brand, website and social presence.
I was the junior designer on this project, working under the guidance of the Creative Director. I contributed to the development of the brand voice, website design and production, as well as the social media design.
Building the Brand
Hitting a homerun…is there a better occurrence in baseball? A “dinger” is another term for homerun and the origin of their spunky name. Dingers really only had a logo, so they hired us to expand the brand package.
Logo Updates
To the untrained eye, the changes look minor, but for those design nerds out there, here are the subtle changes made to the existing logo.
The Colors
Dingers already had their primary red and blue palette and, in addition to expanding it, we defined the color protocol for their home, away and alternate jerseys.
Photography Styling
We used our photography styling to create a flexible grid system that would be easy for the client to replicate across marketing materials, utilizing a combination of individual players, teams and close up shots of baseball related images. To soften the many image style, we limited the palette to black and white with blue and red color overlays. To give a little more texture, we have an additional layer of graphic overlays.
The Website: Welcome to the Big League
Dingers is not just a batting cage facility, it’s an elite baseball organization producing college athletes. The audiences for these two aspects of the organization are essentially the same, but they have very different missions when visiting the site. It was essential for parents to know that Dingers produces high quality players, as well as be able to easily fill out forms for sign up, working with trainers, or renting space in the facility.
We completely overhauled the UX/UA of the site to create a smoother experience and added custom design elements to elevate the look and feel.
Conveying Eliteness: Trading Card Animation
To show the parents of future players the quality of the program at Dingers, we designed this interaction to show our players that went on to play in college.
Fun Interaction: Team stats
Although Dingers is a serious organization, it’s for kids, so it still needs to be fun. To show team season stats we mimicked a scoreboard to add an amusing interactive break from the content.